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Google snaps up mobile ad startup for $750 million

AP News 14 days ago

Google accelerates its mobile ad expansion with $750 million purchase of AdMob Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the ...

Google buys mobile ad firm in 750-mln-dollar deal

AFP Global Edition 14 days ago

Google announced Monday it is buying smartphone ad specialty firm AdMob in a 750-million-dollar stock deal. Google hopes AdMob will help it more effectively extend its lucrative Internet advertising domain into the booming world of mobile devices. "Mobile advertising has enormous potential ...

DON'T TOUCH THAT DIAL

BusinessWeek 17 days ago

DON'T TOUCH THAT DIAL When Microsoft told television executives earlier this year that it was looking for ideas on how to spend hundreds of millions of dollars in advertising, the network guys sprang into action. With the recession in full swing, fewer ...

PRODUCT PLACEMENT: COMMON SENSE, NOT REGULATION

BusinessWeek 18 days ago

PRODUCT PLACEMENT: COMMON SENSE, NOT REGULATION Free Press, the activist group that is "waging war on product placements," needs to lighten up ("Blasting Away at Product Placement," What's Next, Oct. 26). The McDonald's McFlurry bit on 30 Rock was a spoof! That ...

TV-Gossip Girl Complaint

AP News 18 days ago

FILE - In this image released by The CW, a controversial print advertisement for the second season of "Gossip Girl," is shown. (AP Photo/The CW, file) -- NO SALES -- Copyright 2009 AP News

Sinclair Broadcast Group 3Q profit up 47 pct

AP News 19 days ago

Sinclair Broadcast Group 3rd-qtr profit rises 47 pct on lower costs, advertising revenue falls Television broadcasting company Sinclair Broadcast Group Inc. said Wednesday its third-quarter profit increased 47 percent, helped by lower taxes and expenses. But revenue dropped as advertisers spent less ...

On the Call: Cablevision COO Tom Rutledge

AP News 19 days ago

Cablevision's Rutledge sees economic recovery in ad rebound, as traditional advertisers return Cablevision Systems Corp. is seeing traditional advertisers return to the market, including companies from the battered automotive and financial-services industries. The company said Tuesday that ad revenue rose by 18 ...

AP source: Time Inc. to announce layoffs next week

AP News 24 days ago

AP source says Time Inc. to announce layoffs next week amid ad decline The publisher of People, Sports Illustrated and 20 other magazines plans to announce more layoffs next week as the advertising slump continues to weigh on the magazine industry, according ...

Cost cuts lead Washington Post to big profit jump

AP News 24 days ago

Washington Post Co. says newspaper cost cuts help it achieve a 69 percent jump in 3Q profit The Washington Post Co. increased its net income 69 percent in the third quarter, as the company cut costs to narrow losses at its newspapers ...

A.H. Belo narrows 3Q loss as expenses fall

AP News 24 days ago

A.H. Belo narrows 3Q loss as expenses fall; ad revenue drops 27 percent Lower costs helped A.H. Belo Corp., publisher of The Dallas Morning News, narrow its quarterly loss even as advertising revenue fell sharply. The company, which publishes a handful of ...

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