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Making your customers smarter may have the added benefit of generating revenue. The experience of online bookseller Barnesandnoble. com Inc...
http://www.computerworld.com/s/article/60423/It_pays_to_teach_your_customers_well?taxonomyId=87
http://www.computerworld.com/s/article/60423/It_pays_to_teach_your_customers_well?taxonomyId=87