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The Interactive Advertising Bureau (IAB) is calling out the Federal Trade Commission on a new bill that would expand its power to making it easier...
http://www.fastcompany.com/blog/anne-c-lee/green-room/online-ad-industry-fights-back-bill-expands-ftcs-power
http://www.fastcompany.com/blog/anne-c-lee/green-room/online-ad-industry-fights-back-bill-expands-ftcs-power
The Federal Trade Commission recently revised its policy on the Use of Endorsements and Testimonials, extended now to account for social media...
http://www.entrepreneur.com/marketing/publicrelations/prcolumnistaaronkwittken/article203852.html
http://www.entrepreneur.com/marketing/publicrelations/prcolumnistaaronkwittken/article203852.html
A little over a week ago, the Federal Trade Commission announced new guidelines requiring bloggers to disclose gifts or promotional items from...
http://www.portfolio.com/views/blogs/pressed/2009/10/16/more-fallout-from-the-ftcs-proposed-blog-guidelines
http://www.portfolio.com/views/blogs/pressed/2009/10/16/more-fallout-from-the-ftcs-proposed-blog-guidelines
The online advertising industry and U.S. policy makers need to give online users more control over the collection of personal data and surfing...
http://www.computerworld.com/s/article/9133926/Opting_out_of_targeted_ads_too_hard_privacy_advocates_say?taxonomyId=152
http://www.computerworld.com/s/article/9133926/Opting_out_of_targeted_ads_too_hard_privacy_advocates_say?taxonomyId=152
Contrary to the claims of online marketers, most U.S. residents do not want to receive Web advertising tailored to their interests, according to a ...
http://www.cio.com/article/503826/
http://www.cio.com/article/503826/
A coalition of 10 U.S. privacy and consumer groups has called for new federal privacy protections for Web users, including a requirement that Web ...
http://www.computerworld.com/s/article/9137389/Privacy_consumer_groups_want_news_laws_to_protect_Web_users?taxonomyId=70
http://www.computerworld.com/s/article/9137389/Privacy_consumer_groups_want_news_laws_to_protect_Web_users?taxonomyId=70
You may not know it yet, but your cell phone is becoming the new battleground in the war between consumer rights groups and the behavioral...
http://www.computerworld.com/s/article/9125880/Groups_file_FTC_complaint_over_cell_phone_privacy?taxonomyId=15
http://www.computerworld.com/s/article/9125880/Groups_file_FTC_complaint_over_cell_phone_privacy?taxonomyId=15
U.S. Internet ad revenue shot up in the third quarter as companies continue to shift advertising dollars to the online medium, the Interactive...
http://www.cio.com/article/14787/
http://www.cio.com/article/14787/
The Internet contributes about US$300 billion a year to the U.S. economy, and U.S. lawmakers should be careful about tinkering with the ...
http://www.networkworld.com/news/2009/061009-internet-ad-group-pols-should.html
http://www.networkworld.com/news/2009/061009-internet-ad-group-pols-should.html
