Marketing

1-13 of 13 results

Drug industry presses FDA to allow more online ads

AP News 15 days ago

Drug industry presses FDA to allow branded ads on Google, Twitter, other Web sites As federal regulators take their first tentative steps toward policing the wild west of medical information online, pharmaceutical companies are pressing their case to market drugs via Google, ...

Companies Sued For Credit Card Interest Rate Scheme

consumeraffairs.com 15 days ago

Consumers warned about telemarketers' claims of immediate savings Illinois Attorney General Lisa Madigan has filed suit targeting a telemarketing scam that promises to reduce consumers' credit card interest rates immediately, but ultimately fails to achieve any savings for consumers. "During these difficult ...

Burger King marketing executive Klein to resign

AP News 15 days ago

Burger King marketing exec Russ Klein to resign; Peter Robinson to fill role temporarily Burger King, the nation's No. 2 hamburger chain, said Tuesday that Russ Klein will resign from his position as president of global marketing strategy and innovation, effective Dec. ...

Study: Four Types Of Consumers Emerging From Recession

consumeraffairs.com 20 days ago

Economic upheaval redraws American consumer map A key fact often ignored in the current debate on the lasting effects of the recession is the wide variation in the way American consumers are dealing with the downturn. A new study -- "Marketing to ...

PRODUCT PLACEMENT: COMMON SENSE, NOT REGULATION

BusinessWeek 21 days ago

PRODUCT PLACEMENT: COMMON SENSE, NOT REGULATION Free Press, the activist group that is "waging war on product placements," needs to lighten up ("Blasting Away at Product Placement," What's Next, Oct. 26). The McDonald's McFlurry bit on 30 Rock was a spoof! That ...

Zumiez Oct. sales comparison drops 8.9 percent

AP News 21 days ago

Zumiez posts 8.9 percent drop in sales at stores open a year or more; off 13.6 percent in 2009 Sports apparel and equipment retailer Zumiez Inc. on Wednesday said sales at stores open at least a year fell 8.9 percent in October. ...

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