Martin Lindstrom

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Shopping for cologne is brutal. You sniff for woman pleasers until your nose burns out, and then the potions all smell the same.. So know this:...

http://www.menshealth.com/style/fragrance/Scent-Seduction.php

MIND Reviews: Neuro-Economic Boom

Does sex really persuade us to buy a product? Why do economies slip into depressions? And how much do we let our emotions influence our decision...

http://www.scientificamerican.com/article.cfm?id=mind-reviews-neuro-economic-boom