Anheuser-Busch launches $50M Bud Light campaign
Anheuser-Busch launches $50M Bud Light campaign in fourth quarter, plays up 'drinkability' Anheuser-Busch is rolling out a $50 million advertising campaign for Bud Light playing up the beer's "drinkability," trying to set the brand apart as rival MillerCoors waits until the new ...