With Connected Content the story never ends.
- Connected Content is Inform’s core offering. It's based on our Essential Technology Platform, which leverages artificial intelligence, natural language processing and the continual scanning and processing of content as it is published anywhere on the Internet. This “journalistic” technology understands textual content and recognizes subtle differences in meaning.
- As a result, Connected Content produces smart inline links and new topic pages within your site – dynamically, in real time and with editorial-quality precision. The links and topic pages bring readers to relevant, related articles and other content.
- Connected Content lets you give readers easy access to all the information they want and need. You decide whether the links point to related content from your site and archives, affiliated properties and/or extend to the Web overall, including blog, audio and video content.
- Inline Links
- Inform reads the way smart journalists do, identifying key “entities” – people, places, companies, organizations and products – and recognizing how they connect, even when the connections are subtle and context-specific. Entities can be displayed as inline links, or “SmartLinks” which hyperlink to dynamically generated result pages within your site.
- Article Topics
- Inform provides a wealth of data including relevancy scores and tags. These tags allow for the display of related topics to an article, similar to entity “SmartLinks.” Article topics allow users to dig deeper into a specific topic of interest by driving users to content rich, dynamically generated topic pages.
- Related Content
- Displaying related content makes additional information readily available, so the reader’s experience is more engaging, thereby increasing their time spent on the site. Inform provides related articles in real time from within a publication’s original content, its archives, its affiliates or from the Web. You can customize the presentation of the related content, specific to your look and feel and business objectives.
- InformWEB
- Make the Web your global news bureau with InformWEB. Inform continually processes Web content, so our depth of content enhances the technology and ability to discover and surface the best related content in real time. You can opt to supplement your own content with related Web content from the thousands of sources that Inform processes.
- Topic Pages & News Verticals
- Dynamically create new, highly engaging content sections for breaking news. Inform’s Topic Pages give you a shortcut for expanding your site’s news capabilities and offerings to provide highly targeted, editorial quality content with little editorial oversight.
