New York, NY – May 23, 2007 –Inform Technologies LLC today announced 16 new Publisher Services customers, including Portfolio.com, the newly-launched, business magazine from Conde Nast Publications; Newsweek.com, the online Web site for Newsweek Magazine; Boston.com, New England's leading news site and one of the nation's largest regional portals; three publications (Men's Fitness, National Enquirer, and Shape) from American Media Inc., the leading publisher of magazines in the celebrity news and health & fitness categories; Crain Communications (FinancialWeek, InvestmentNews and Pensions & Investments), one of the largest privately-owned business publishers in the U.S.; three publications from IDG (PC World, InfoWorld and Network World), the world’s leading IT media publisher; Institutional Investor, a source of exclusive, breaking news for the financial services industry; Entrepreneur magazine, the definitive guide to the challenges of business ownership; and Sound & Vision Online, the world’s largest entertainment equipment magazine.

“Inform allows us to be a destination rather than a search result,” said Ari M. Brandt, general manager of Conde Nast Portfolio.com. “In our research, we found business decision makers want efficiency in media consumption – there are way too many choices and not enough time. Inform allowed us to quickly curate and organize the world’s news with our readers’ priorities in mind.”

Inform’s technology platform offers each of these publishers an array of Web services to increase the value of their editorial assets through automatic content evaluation, comparison, and linking to related content. By offering related content from current offerings, archives and the entire Web, publishers can deliver not only breadth of information and insight, but also depth. When that happens, users view more pages and spend more time within publishers’ branded properties.

“We’re always evaluating new ways to showcase our content in the changing world of online news consumption,” said Caroline Little, chief executive officer of WashingtonPost.Newsweek Interactive. “We see offsite linking and topic-based organization as ways to help readers find the best, most current information about topics of interest. Using technology to serve readers is a core part of how we operate.”

Inform’s Web-based platform converts any type of content into a normalized, math-based semantic form, and then creates precise relationships among the content within a publisher's site, its archives and its affiliates’ content, as well as from the web, including articles, video, audio and blogs. Each component of the article is systematically tagged and scored, identifying every topic, industry, organization, person, place and product mentioned throughout the entire article (meta-tagging). Content comparison, contrast and synthesis results in an enhanced user experience where readers get all the information they’re seeking quickly and accurately – and publishers see increased page views and ad revenue.

More than 40 newspapers, magazines, and Web properties of leading online publishers have realized the power of Inform products. These industry leaders have rapidly deployed and integrated Inform’s technology and have quickly seen the benefits of unlocking greater value from their editorial assets. Clients are able to leverage Inform’s tools to create more engaging, longer user visits, drive additional page views and advertising opportunities, and establish their Web sites as news hubs for their users. Additionally, the dynamic nature of Inform’s technology and underlying taxonomy allows organized information to remain vital, relevant and engaging.

Publisher Services

Users will no longer read articles on news sites only to click away to do further research and topic-based surfing on search engines. With Inform’s services, readers can find related articles from within each publisher’s site, from its family of affiliate brands, its archives, or from articles, videos, podcasts and blog entries from across the Web in a seamless and fully integrated manner. Inform Publisher Services drives incremental page views and strengthens brand loyalty by capturing readers’ interests and holds readers by providing a deeper, richer online news-reading experience.

About Inform Technologies

Inform’s technology platform works like an editorial team: It continually teaches itself how information is related and automatically updates links and topics as the context changes. For example, the software is capable of learning that “Sooner” means something different in Oklahoma than elsewhere, and can then create Sooner-specific Oklahoma football pages. The resulting links are both deep and meaningful, and help transform a website from a series of static pages into a dynamic, “living” information hub that remains up-to-date in response to breaking news, developing trends and readers’ changing interests. Importantly, pages that Inform generates automatically will appear in searches, driving more readers to the site.

Inform’s Connected Content Solution™ and Essential Technology Platform™ are used by major media brands including WashingtonPost.Newsweek Interactive, Crain’s, IDG, Conde Nast, The New York Observer, The New York Sun and over 50 others. Inform was founded in 2004.

Contacts:

For Inform:
Adria Greenberg
Sommerfield Communications, Inc.
adria@sommerfield.com
T: 212.255.8386

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