New York, NY – July 31, 2006 – Inform Technologies LLC today announced Inform Publisher Services, a web service application for media companies that need a high-service, low-cost technology solution to leverage existing editorial assets, drive incremental page views, and strengthen brand loyalty. Additionally, Inform announced its first six Publisher Services customers, WashingtonPost.Newsweek Interactive, The New York Sun, NewsOK.com (website for The Oklahoman newspaper and News9, KWTV CBS affiliate), The Huffington Post, The Deal LLC, and NameMedia. Inform’s technology will enable these publishers to further establish themselves as news destinations, rather being relegated to a search results.

Beginning today, consumers and publishers can begin to experiment with Inform’s technology after registering at NewsOK.com or directly at Inform.com, the company’s new technology showcase site that also serves as a free news aggregator. In early August, users can see Inform working some of NameMedia’s thousands of targeted domain verticals.

“We’re always in search of innovative ways to engage users and lead them deeper into our quality content,” said Caroline Little, CEO and publisher of WashingtonPost.Newsweek Interactive, whose sites include washingtonpost.com, newsweek.com, Slate, and BudgetTravelOnline.com. “By working with companies like Inform, we will make our content easier to find and read, which keeps readers engaged longer, drives more traffic, and ultimately helps us make more money.”

Inform Publisher Services provides a fast, easy to implement, industrial strength solution that allows publishers to consistently, precisely, and automatically repurpose and re-circulate branded and Web-based content to attract and retain topic-driven news consumers.

“Search engines are beating us in our local market,” said Kelly Dyer Fry, director of multimedia for NewsOK.com. “Inform gives us a chance to win back those ad dollars and more – it’s like I’ve hired 30,000 journalists to generate and relate content from our site, archives, and the web. Now, readers can click several layers deep on any topic, turning a single page view into three to five. And if they want more news, we point them to articles on the web.”

The Inform Platform

Inform’s web-based engine ingests and translates all Internet content into its common semantic elements through the use of advanced algorithms. Through this process, Inform systematically tags and scores every component of each article, identifying every topic, industry, organization, person, place, and product mentioned throughout the entire article. In technical terms, this process is called meta-tagging, and the promise of consistent, automatic meta-tagging has been heralded by publishers as the “holy grail” of online information retrieval.

Inform’s core technology employs relationship algorithms, ontological structure, and natural language processing to surface relevant, interrelated content in realtime from the publisher’s data repositories and other third-party sources. Whereas most online publishers employ humans to manually tag content, Inform’s engine ingests all content and automatically tags and links related entities.Once the ontological structure is set, the system can ingest and relate enormous amounts of content in less than a day, entire editorial ecosystems in several days, and decades of editorial archives in less than a week.

Publisher Services

Users will no longer read articles on news sites only to click away to do further research and topic-based surfing on search engines. With Inform’s services, readers can find related articles from within each publisher’s site, from its family of affiliate brands, its archives, or from articles, videos, podcasts and blog entries from across the web in a seamless and fully integrated manner. Inform Publisher Services drives incremental page views and strengthens brand loyalty by capturing readers’ interests and holds readers by providing a deeper, richer online news-reading experience. Currently, Inform offers publishers the following services:

SmartLinks
Each entity (person, place, organization, company, product, topic, and industry) becomes a “SmartLink” to a results page, displaying other news content highly relevant to that entity.

Related Entity and Topic Boxes
A list ofentities and topics related to any article where users can view relevant articles to each entity or topic.

Related Articles
Display all related articles, including text, video, audio, and blogsfrom a publisher’s site, its affiliate brands, archived content, or the Web.

Search Results Content
Inform is able to provide publishers with all of the related content described above on any search results page, which can be accessed by clicking on a SmartLink or using the publisher’s search box.

Search Box Enhancements
Enhanced search capabilities and disambiguation of terms. By using normalized tags, results can be far more precise and comprehensive and give additional options (such as “Did you mean?”) to the user. For example, if a user types in “Bush” the system intelligently understands the user likely means “George Bush” and returns articles that mention “George W. Bush,” “President Bush,” “President George Bush,” etc. but will not return “Reggie Bush” as a search result, instead listing him as a “Did you mean?”

Special Reports
Deliver highly targeted and relevant topic- and entity-based news that requires little editorial support to maintain.

Vertical Pages
Vertically focused sections that deeply engage customers while requiring limited editorial involvement.

About Inform

Inform is a technology company that is in the business of organizing, or structuring, massive amounts of unstructured data. Founded in 2004, Inform has developed a web-based platform that processes and translates web-based content into its common semantic elements. The resulting mathematically describable index enables a wholly different user experience on the wb – fast, precise searching and simple navigation. The company is privately held and has approximately 60 employees, including programmers, linguists, taxonomists, library scientists, mathematicians, and other professionals based in New York and India.

About WashingtonPost.Newsweek Interactive

WashingtonPost.Newsweek Interactive is the online publishing subsidiary of The Washington Post Company (NYSE:WPO). Its mission is to develop the company's editorial products and businesses on the Internet and across all electronic content delivery platforms. WPNI's flagship products include washingtonpost.com, Slate, Newsweek.com, and BudgetTravelOnline.com. The company is headquartered in Arlington, VA.

About The New York Sun

The New York Sun, a five-day-a-week broadsheet, was first published in April 2002 and offers the New York metropolitan market unique opinions and comprehensive, intelligent coverage of local, national, and international news, politics, culture, business, and the arts.

About the NewsOK

Powered by The Oklahoman, the largest newspaper in Oklahoma, and NEWS9 KWTV, a CBS affiliate, NewsOK.com is Oklahoma's source for news, weather, sports, and more.

About The Huffington Post

Since HuffingtonPost.com’s inception just over one year ago, it has grown into one of the top ten most linked-to blogs on the internet and reaches over 2 million unique visitors per month. The site combines breaking news, media commentary, and an innovative group blog with more than 700 contributors from the worlds of politics, entertainment, and media. Earlier this month, HuffingtonPost.com launched its newest feature called “Eat the Press,” a snapshot of media news, commentary, analysis, and chatter.

About The Deal LLC

The Deal LLC is a diversified media company that aims to be the authoritative voice of the deal economy. The company aims to serve the global deal community – corporate and financial dealmakers, advisers, and institutional investors – by providing business and financial news and information that offer fresh insights on the deal economy, a set of interrelated activities, focused on deal-making of all kinds, whose purpose is to generate corporate growth in a continually changing global market. The Deal’s comprehensive line of print and electronic products includes The Deal, The Daily Deal, TheDeal.com, Corporate Dealmaker, Tech Confidential, Corporate Control Alert, Deal Focus, and Bankruptcy Insider. Investors in The Deal, a privately held company, include majority owner U.S. Equity Partners, a private investment fund sponsored by Wasserstein & Co. LP, and Rustic Canyon Ventures, one of the largest venture capital funds in Southern California.

About NameMedia

NameMedia is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company's network of vertical online properties in over 100 categories that include travel, finance, dating, health, shopping, and technology. NameMedia also has the industry's largest marketplace for buying and selling premium domain names. NameMedia is a privatelyheld, venture-backed, rapidly growing company headquartered outside Boston in Waltham, Massachusetts.

Contacts:

For Inform:
Adria Greenberg
Sommerfield Communications, Inc.
adria@sommerfield.com
T: 212.255.8386

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