New York, NY – November 6, 2006 – Inform Technologies LLC today announced six new Publisher Services customers ranging from enthusiast magazines to local newspapers and popular Internet services. The diverse set of customers includes VIBE magazine, the leading magazine on hip hop and urban culture; Star magazine, the most accurate, compelling, and entertaining reporter of celebrity news; Computerworld, the voice of IT management; the Savannah Morning News, member of media company Morris Communication; Answers.com (NASDAQ: ANSW), leading content-based reference site; and WallSt.net, a leading provider of financial news and tools subsidiary of Financial Media Group (OTCBB: FNGP).

“By providing up-to-the-minute news and relevant links to all of our current articles and 13 years of archives, Inform’s technology has become a strong driver for increasing our page views on the web,” said Eric Gertler, CEO of VIBE Media Group. “Search, find, and obtain is what VIBE’s audience – young urban trendsetters – expect from VIBE on the web, and it’s the value proposition that Inform enables us to meet.”

Also today, users can see Inform’s technology live on washingtonpost.com, NYSun.com, NewsOK.com, Answers.com, and VIBE.com, where readers can dig deeper into every story through embedded links, related stories, and enhanced search.

“Since implementing Inform, we've seen a consistent 20-25% increase in two important metrics: number of page views per visit and the length of time readers stay at our site,” said August Fields, general manager and vice president of the New York Sun.

The Inform platform precisely and automatically repurposes and re-circulates branded and web-based content. Inform’s technology will enable these publishers to further establish themselves as news destinations, rather than being relegated to search results. Inform helps publishers drive more traffic and keep readers engaged longer.

“As one of the premier news brands in the country, we have extremely high standards for precision and accuracy, and Inform was able to meet our criteria,” said Caroline Little, CEO of WashingtonPost.Newsweek Interactive. “By putting the news in context and driving deeper reader engagement, Inform is expanding the audience for our content, and with it, our advertising potential.”

Inform’s web-based engine ingests and translates all internet content into its common semantic elements through the use of advanced algorithms. Through this process, Inform systematically tags and scores every component of each article, identifying every topic, industry, organization, person, place, and product mentioned throughout the entire article. In technical terms, this process is called meta-tagging, and the promise of consistent, automatic meta-tagging has been heralded by publishers as the “holy grail” of online information retrieval. The Inform system can ingest and relate enormous amounts of content in less than a day, entire editorial ecosystems in several days, and decades of editorial archives in less than a week.

“With close to four million topics, we were thrilled to find a technology partner with a similar passion and deep understanding of taxonomy,” said Bob Rosenschein, CEO of Answers.com. “Since our users are already telling us their interests, giving them dynamic, relevant, recent news on a topic-by-topic basis was the next logical step.”

Publisher Services

Users will no longer read articles on news sites only to click away to do further research and topic-based surfing on search engines. With Inform’s services, readers can find related articles from within each publisher’s site, from its family of affiliate brands, its archives, or from articles, videos, podcasts and blog entries from across the web in a seamless and fully integrated manner. Inform Publisher Services drives incremental page views and strengthens brand loyalty by capturing readers’ interests and holds readers by providing a deeper, richer online news-reading experience.

About Inform

Inform is a technology company that is in the business of organizing, or structuring, massive amounts of unstructured data. Founded in 2004, Inform has developed a web-based platform that processes and translates web-based content into its common semantic elements. The resulting mathematically describable index enables a wholly different user experience on the web – fast, precise searching and simple navigation. The company is privately held and has approximately 60 employees, including programmers, linguists, taxonomists, library scientists, mathematicians, and other professionals based in New York and India.

About VIBE

Through the prism of urban music, VIBE chronicles the celebrities, sounds, fashion, lifestyle, new media, and business born from this art form. With an authoritative voice, VIBE creates trends as much as it records them. VIBE covers music, educates its readers, and gives back to the community. VIBE serves as a portal to a growing, young, trend-setting, multicultural audience. By being excellent journalists and innovative marketers, we are champions of urban music and culture.

About Star

American Media, Inc. is one of the largest media companies in the U.S. and the leading publisher of celebrity journalism and health and fitness magazines. These include Star magazine, The National Enquirer, the nation's largest selling weekly for 80 years, Shape, Men's Fitness, Fit Pregnancy and Natural Health.

About Computerworld

Computerworld is recognized worldwide as the premier source for news, information, and opinion on the critical technology and management issues affecting senior technology professionals. Computerworld's award-winning weekly publication, Computerworld.com web site, focused conference series, and custom research form the hub of the world's largest (58-edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including the 2004 and 2006 Magazine of the Year Award from the American Society of Business Publication Editors. Computerworld has an online audience of over 1.1 million unique monthly visitors (Omniture) and a total print audience of 1,337,000 (IntelliQuest CIMS Spring 2006). Computerworld is on the web at www.computerworld.com.

Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research, and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including Storage Networking World®, Premier 100®, LinuxWorld Conference & Expo®, Macworld Conference & Expo, DEMO® and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

About Savannah Morning News

SavannahNow.com is the leading Internet portal for Savannah, Ga. and the surrounding area. Begun as the internet site for the Savannah Morning News in 1996, SavannahNow.com is an information/entertainment/social networking meeting place that spans demographic segments throughout the market with more than 195,000 unique visitors each month. The Savannah Morning News is published by Morris Publishing Group, LLC, a division of Morris Communications Co., LLC.

About Answers.com

Answers Corporation (NASDAQ: ANSW) operates www.answers.com, which supplies answers covering almost 4 million topics to curious internet users. Answers.com offers clear, authoritative content drawn from over 100 high-quality titles, as well as writing by its own editorial team. Founded in 1999 by CEO Bob Rosenschein, Answers Corporation also partners with, among others, Firefox, Opera, The New York Public Library, and A9.com. For investment information, visit ir.answers.com.

About WallSt.net

www.WallSt.net is owned and operated by Wallstreet Direct, Inc., a wholly owned subsidiary of Financial Media Group, Inc. (OTCBB: FNGP). The website is a leading provider of financial news, media, tools, and community-driven applications for investors. www.WallSt.net offers visitors free membership to its in-depth executive interviews, exclusive editorial content, breaking news, and several proprietary applications. In addition to its website, Wallstreet Direct organizes investor conferences, publishes a newspaper, and provides multimedia advertising solutions to small and mid-sized publicly traded companies.

Contacts:

For Inform:
Adria Greenberg
Sommerfield Communications, Inc.
adria@sommerfield.com
T: 212.255.8386

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